There’s no doubt that personalization holds the keys to better engagement and customer retention. Brands that personalize have a positive brand perception, great sales conversion, and smooth customer experience, among other benefits.
Adding friends on Facebook is quite easy. But adding targeted friends on Facebook isn’t.
A lot of people have dead Facebook profiles that bring no value to them. They usually do not have any form of engagement when they make posts...
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Affiliate marketing is one of the most profitable businesses one can ever venture into. It is a multibillion-dollar industry that has contributed immensely to the growth of the global economy over the years.
Starting a business is difficult but it becomes easier when you have access to funding. A lot of people want to leave their jobs and start their own. But they do not have enough funds to put in place their ‘robust’ business plans.
If you’re a young and upcoming freelance writer, it’s certain that you’ll make lots of mistakes. The time freedom you enjoy could often be to your detriment if not properly managed.
Getting employees to be at their best isn’t as hard as people think it is. A lot of times, these employees want to be on top of their games but do not have what it takes. Given the right opportunity, they’ll produce stellar performances and become your shining stars.
As an eCommerce store owner, you should be concerned about converting every visitor that lands on your website into (repeat) buyers. One of the proven ways to generate more income and is the use of effective cross-selling and upselling strategies.
That more companies are beginning to realize the importance of content marketing is quite impressive. Every serious business needs to keep up with the demand for quality content by prospective clients.
Customers will always come and go. But as long you’re always getting fresh customers to buy your products or use your services, your business would go on smoothly.
According to HubSpot, inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for your customers’ attention.
Have you ever wondered why people never seem to accomplish most of the things they wish to do? How many times have you set out to perform certain tasks but found yourself leaving out a sizeable chunk of those tasks?
One of the greatest setbacks any business can have is not having a blog. In fact, having an ordinary website with a few static pages on it will not make any difference. This is because a website alone will not attract new visitors.