Hafiz Akinde

Getting employees to be at their best isn’t as hard as people think it is. A lot of times, these employees want to be on top of their games but do not have what it takes. Given the right opportunity, they’ll produce stellar performances and become your shining stars.

As an eCommerce store owner, you should be concerned about converting every visitor that lands on your website into (repeat) buyers. One of the proven ways to generate more income and is the use of effective cross-selling and upselling strategies.

According to HubSpot, inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for your customers’ attention.

Have you ever wondered why people never seem to accomplish most of the things they wish to do? How many times have you set out to perform certain tasks but found yourself leaving out a sizeable chunk of those tasks?

That more companies are beginning to realize the importance of content marketing is quite impressive. Every serious business needs to keep up with the demand for quality content by prospective clients.

One of the greatest setbacks any business can have is not having a blog. In fact, having an ordinary website with a few static pages on it will not make any difference. This is because a website alone will not attract new visitors.

There’s no doubt that blogging offers limitless opportunities for earning a sustainable income. But the extent to which you can go is determined by your ability to learn and implement what works and stop pursuing what doesn’t.

There’s no gainsaying that employees need to be at their best to produce great results at work. That’s why organizations are constantly exploring new ways to help their employees stay productive all year round.

Great customer service is the ultimate key to customer retention. Today, most businesses cannot afford to toil with this important aspect of the business because it’s impossible to thrive without customers.

Do you dream of launching your startup someday but don’t know how to go about it? You’ve always had the mindset of becoming an entrepreneur but there are many questions dancing on your mind, which you’re yet to get answers for.

Over the years, Coca Cola has often used these tag lines: “Refreshing” and “Get a Coke and a smile.” What is Coke’s brand? It’s their emotional promise which appeals to the human brain that you will enjoy a great soft drink each and every time.

In this digital age, business owners are beginning to shift away from the traditional methods of promoting their businesses towards modern trends. They’ve realized that to remain relevant in business, they need a standard business blog ...

Having realized that customer satisfaction is the key to a successful business, business brands are seriously leveraging the winning power of effective customer relationship management to achieve customer loyalty.

Every freelance writer has a story to tell. I’ve read a lot of stories about how people ventured into freelance writing and they’re all unique. There are those who started a career in freelance writing because they were trained as professional writers.

There is always a time in business when you hit the plateau and business growth starts to slow. We have all been there. We have seen multinational companies going moribund and otherwise leading industries grinding to a halt.